When it comes to building community and increasing brand awareness, some organizations hire communications, marketing, and engagement staff to handle these activities. And that makes sense -- someone needs to be charged with keeping a close eye on the organization’s community growth.
Jamie Millard and Lori L. Jacobwith also suggest that building awareness for your important work in an increasingly cluttered space can’t be the responsibility of just one person or even a department. When an organization embraces the culture of creating and empowering all staff to become “brand ambassadors,” authentic and exponential growth starts to happen.
More here: Ctrl+Alt+Delete: Rebooting Your Digital Community Building | NTEN.
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