Fundraising costs are not a measure of a charity's effectiveness | Voluntary Sector Network | Guardian Professional

This may seem counterintuitive when the survey also shows that when asked to grade against a direct question on the most important qualities for trust and confidence, "ensuring that a reasonable proportion of donations make it to the end cause" was the highest graded quality. The survey explains that: "This indicates that while respondents may state the importance of donations reaching the end cause, it is actually the impact that charities have that has the strongest impact on their overall trust levels."

Measuring and reporting on impact is not easy to do but at the very least more reporting on activities, outputs and results are needed to shift the focus from using accounts to arrive at cost ratios to fuel the 'stories' of charity inefficiency. Regrettably there continues to be a belief that charities can be evaluated and graded by looking at ratios, such as fundraising costs in accounts, and comparing them to the amount raised.

via Fundraising costs are not a measure of a charity's effectiveness | Voluntary Sector Network | Guardian Professional.

via Fundraising costs are not a measure of a charity's effectiveness | Voluntary Sector Network | Guardian Professional.