The Digital
Nonprofit Report
Wednesday, July 31, 2013
In the age of communities, how important is our nonprofit
brand? What does your nonprofit stand for? What (and who) does it
represent? Now, more than ever before, our brand is vitally important. More
time needs to be spent making sure it is clear. Our constituents are connected
when our brand is clear. The values we share, the personal believes that we
hold in common, the life experiences that are combined with personal and
professional objectives are creating a need for personal engagement with our
mission. More
…
Online Giving – Getting more online donations: Giving
USA, an
annual publication that reports the sources and uses of charitable gifts in
the United States, released some good news this year: Overall, charitable
giving in 2012 was up 3.5% over 2011. This is especially good news for
nonprofits that have a well-rounded plan to raise funds through multiple
channels. But keep in mind that donations from individuals make up the largest
piece of the giving pie: 72%. More
…
The Overhead Myth: There is a lot of chatter going on
about what nonprofits shouldn’t focus on – overhead – and there is certainly an
attempt to describe what they should focus on instead. The entire Money for Good II initiative was designed to inform
nonprofits about how to better collect and communicate their impact data.
However, it’s time that we dig deeper into some concrete things nonprofits
should do today to move past overhead once and for all. More
…
Do you know you are a global nonprofit? You are a
global nonprofit. Do you act like it? Your audience is 2.4 billion potential
constituents. You have international reach. Are you designing experiences with
that audience in mind? The top 15 countries saw year to year growth of about
15% new users in 2012. Much of that is in emerging markets. The U.S has the
highest penetration with 78% of the population connected. China added 264
million new users last year with only 42% penetration. More
…
ImpactRising: ImpactRising.org helps to make
standards of practice explicit, so that social sector organizations like
nonprofits, NGOs and foundations don’t have to reinvent the wheel. Designed to
support social sector organizations and consultants with tools and
resources to get ready for engagement in capacity-building projects,
ImpactRising.org aims to help make the consulting sector stronger. Ultimately,
ImpactRising.org presses for greater transparency and accountability
and aims to raise the level of consulting quality in the social sector.
The project partners
include Shiree Teng, Groupaya, and Compasspoint. The project is
funded by the Packard Foundation, Hewlett Foundation, and The Evelyn and
Walter Haas, Jr. Fund. More
…
