Saturday, April 6, 2013

Can you make your donors twice as generous?

Are you a big believer in the positive effects of peer pressure? Global Giving has proved this again - in an intriguing experiment focused on recurring giving. Last year, the organization experimented with a number of different calls to action to get donors to upgrade to recurring donations. They tested the messages on all donors who added a project to their giving cart.

More at Katya's Non-Profit Marketing Blog.
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2 comments:

  1. @homelesscrisisApril 6, 2013 at 6:34 AM

    Sure wish we could! Show me how Show me how!! :-) !

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  2. @homelesscrisisApril 6, 2013 at 6:36 AM

    On a serious note.....I hope organizations realize that when and if the donors were to be twice as generous...then that means there needs to be a mirror effect and twice the work being done.

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