Tuesday, September 25, 2012

What are the new rules of engagement for nonprofits?

Peppers and Rogers have some great thoughts on how non-profits can create and sustain superior customer experiences.
Nonprofits that have any degree of success in creating a unique and memorable experience for the constituent base they engage have spent time, energy, and money implementing the right technologies and understanding the right processes that pay significant dividends at the end of the day.

Check out the article: Customer Engagement | New Rules of Engagement for Nonprofits


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