No mobile -- no future | Inspiring Generosity

Everything we do must begin with the mobile experience. It is that clear? Without that, from a business perspective, we have no future.



Now that is something to think about. Are we ready?

Much has been made about the necessity of developing a mobile web strategy. Mobile now comprises 10% of global web traffic. This year’s Millennial Impact Report shows how important mobile has become for U.S. nonprofits. Without a mobile strategy, nonprofits have no online future. Why? Because millennials use their smartphone like a computer, reading e-newsletters, emailing people, and engaging in social media.

via No Mobile, No Future | Inspiring Generosity.

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Mobile internet browsing takes off

Mobile internet browsing continues to take off. It certainly highlights the need to make sure everything is mobile ready. Our internal data shows essentially the same trend.

In September 2012, mobile phones and tablets will for the first time be responsible for ten percent of internet browsing. For the calculation of usage development, Statista has taken figures from web analytics provider NetMarketShare. By the end of 2013, the share of mobile end devices will increase to over 17 percent.

URL: http://www.statista.com/topics/779/mobile-internet/chart/598/mobile-market-share-on-the-rise/

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How not to miss a beat all day long.

You know technology is moving fast. So are customer expectations. Adoption of multiple devices is now the norm. I connect from my work laptop, iPad, iPhone, and home iMac on any given day. Most of what I connect to is pervasive from device to device. Just today I have used a "to do" manager on the web via a laptop, my iPhone and my iPad. Everything I need to do is always synched and up to date. I love it. But that is also my expectation now for how things work.

Consider this from Forrester Research:

• Thirty-two percent of US online adults accessed the Internet from multiple physical locations using a PC only; for example, from home, work, and the sidelines of a son's soccer game.


• Forty-five percent of all US mobile subscribers owned a smartphone in 2011, slightly less than doubling from just two years before, when only 24% owned one. Forrester forecasts that more than half of US mobile subscribers will own smartphones by the end of 2012. And, in Western Europe, they expect smartphone penetration to jump from 34% in 2011 to 67% by 2016.


• Thirty-six percent of US adults with a mobile phone access the mobile Internet at least monthly or more often. In 2010, only 23% engaged in this behavior. Western European adults with a mobile phone accessing the mobile Internet at least monthly or more often grew from 9% to 18% from 2009 to 2011.

We can all connect and interact from multiple devices all day long without missing a beat. What opportunities does this present for us to improve the customer experience?

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