Creating a personal leadership brand

I have seen several variations on what this article calls a “leadership brand”. The statement is phrased as "I want to be known for being ______________ so that I can deliver __________."

The author (Norm Smallwood co-founder of The RBL Group) makes it a little more complicated than that (it has five steps) but has some good thinking about it if you want more detail.

What do you want to be known for?

Related articles

• 5 Ways to Build Your Leadership Brand (growthandprofit.wordpress.com)


• Define Your Personal Leadership Brand in Five Steps (kellybusinessadvisors.com)


• The Leadership Brand (thekenyaninme.wordpress.com)


• Leader branding becoming as important as product branding (business.financialpost.com)