"The best advice that I can offer you is to learn the language of the C-Suite when making the case for what it is you believe is the right thing to do." ~Brian Solis

Why open social collaboration platforms will disrupt the enterprise market in 2013 and beyond

I think this is spot on and I suggest you read the whole article. Social and open are not just the latest big thing. It is real and you will regret it if you don't "get it". In the year 2017 you and your career will regret it if you don't get on board now. Open is happening now and it is not just the future.

It is definitely not just about the technology. It is all about how people want to work. It is all about our corporate culture and strategy. It is all about the process of change and real adoption.

The majority of businesses aren’t run efficiently and employees lack the tools and equipment necessary to do their jobs. Quite a wide sweeping statement, I know. But I’ve also been in the trenches. And I realize it’s not for lack of trying. I’ve worked with companies who hired consultant after consultant to help with productivity recommendations, workflow suggestions and overall team building — all in the name of doing better business. These investments never quite had the impact leadership hoped for.

Why?

Because they lacked a fundamental commitment to launch an entire culture overhaul (more about this later). Not necessarily “cleaning house,” but changing the WAY people work individually, collaboratively and publicly. The key lies in this trifecta, partnered with the right people on board.

via Why open social collaboration platforms will disrupt the enterprise market in 2013 and beyond - Brian Solis.

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Want to be more relevant? User experience is the key

It’s not every day you have Jesse James Garrett stop by to talk about the state of user experience (UX) and its role in the future of business. But, we were fortunate to have him visit the set of Revolution to talk about the importance of people and experiences and how UX deserves the attention of the c-suite.

The author of The Elements of User Experience and Co-Founder of Adaptive Path, Garrett has literally written the book on user experience. When we think of UX though, we often think of web, software and product product development. UX however, also represents the keys to relevance and innovation. In our discussion, Garret shares how research, psychology, behavior and design can open the doors to meaningful creativity for design and product experience strategies. But more importantly, he shares how executives across the organization can learn from the UX team to improve services, business models, and overall customer relationships.

http://www.youtube.com/watch?feature=player_embedded&v=QoYzFyp3Ezk#!

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Screw business as usual....this is the real world

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His new book, The End Of Business As Usual, looks at the changing consumer landscape, it's impact on business & what companies can do to adapt & lead.

In this video overview, Brian nails it.

http://www.youtube.com/watch?v=b3hi0V13oag&feature=youtu.be

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• Businesses not Making the Pivot from Lip Service to Social Customer Service [infographic] (socialmediatoday.com)


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• The End of Business as Usual - Brian Solis on Marketing Made Simple TV (fearlesscompetitor.com)

What is the urgency of now?

[caption id="" align="alignright" width="207"] Cover of Digital Darwinism[/caption]

Jon Swartz is a veteran technology reporter based in Silicon Valley currently covering emerging and disruptive tech at USA Today. This is the second time he's been invited to Revolution. His take on news trends is less about hype and more about how technology impacts everyday business and society. Sometimes technology is the solution as much as it is part of the problem. For consumers, the ability to use mobile, social and the web is not only enlivening real-time experiences, it’s also delivering immediacy to e-commerce and social commerce.

On this episode, Jon explores the importance of “the urgency of now” and how its changing the landscape for commerce. From shopping to how we pay for what we want, and the technology that changes customer expectations along the way, businesses must now evaluate how to adapt to not only react but lead customer experiences before they fall to digital darwinism.

http://www.youtube.com/watch?feature=player_embedded&v=G17SO-HV9hY#!

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, and culture. His new book, The End of Business as Usual explores the emergence of GenerationC, a new generation of customers and how businesses must adapt to reach them. Engage, Solis' previous book, is regarded as the industry reference guide for businesses to build and measure success in the social web.

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• Infographic: The Perception Gap with Brian Solis (womma.org)