You are ready to open your mind, your heart, and your imagination to create new journeys and experiences for your constituents. These stunning experiences leads the way to meaningful engagement and shareable journeys. This makes all the difference to a connected constituent.
A key is continually walking in the digital footsteps of
your constituents to assess how engaged you feel. Does the experience inspire
your imagination? It is all about embracing your connected constituents. If you
do, they will embrace you in return. Even feelings of empathy, relevance and
reciprocity are measureable with traditional business metrics. The impact to
your bottom line and mission can be known. It takes courage to decide to find
out the results of our efforts.
You should be ready to define the experience your programs
deliver that brings your mission to life and how the technologies you employee
contribute to that experience. See yourself as the CEO – the Chief Experience
Officer. If no one else will appoint you, appoint yourself.
Your connected constituent takes to search engines and
status updates to research, ask questions, and share experiences. This presents
to you an opportunity to listen, learn, engage and improve the experience. It
makes the experience enjoyable, easy and relevant to the constituent’s goals.
Some issues to work through are:
- Now would be the time to listen to how people are responding to different messages and are guided along a journey. Understanding the steps they take can help you frame the overall journey and intended experience. This can all be tested easily. Do donors become more engaged after becoming an advocate or a participant or a volunteer?
- After listening, learning how the journey unfolds allows you to improve the experience. Who are the experts? What communities are constituents gravitating to? Who is influencing them? What are constituents finding and learning? What technologies and services are they using?
- The constituent expectation of their experience is discoverable. You can engage them at every step of the journey.
- Listening, learning and engaging allows you to adapt your strategy, people, processes and technology.
This is a loop not a linear system.
Hmmm, ok well Twitter has been the platform where we are most connected other than our website i would say. I am finding however that the blogosphere, is also a large connector and to where our constituents gravitate to. The challenge is finding them and connecting.
ReplyDeleteExample: I met a guy on Twitter in 2009. Now 4 years ago. It took 3 years of interaction before that person became a donor to our org and an advocate on our behalf. Funny thing was i was not looking for this from this particular person as i was simply enjoying our spiritual friendship we shared on Twitter.
Weird eh?
Facebook is another story. Facebook we have found is not a pleasant platform for our nonprofit. In fact it has been ugly at times. I deactivated the account last year and recently just re-activated it. I am finding the same results so far which are zero interactions.
Part of that is i do not seek out proper followers maybe?