You are beginning to know a new constituent. They are a blend of the traditional, the digital and the connected. They may still be some who use traditional media and occasionally read a magazine or paper, most have moved to the web (digital) and social world (think Facebook and Pinterest) and are rapidly becoming connected via smartphones and tablets. It is still a blend for most but for many, the connected world is becoming predominant. It will help you from being disrupted by thinking in a blend of digital and connected with more and more moving to connected.
The connected constituent is perhaps the most disruptive for
you. What percent of your constituents would you classify as either
traditional, digital or connected? How fast do you think the digital and
connected will grow in your mix? Have you allocated your investment portfolio adequately
to avoid being disrupted?
Now would be the time to begin the hard analysis so you have
greater insight into how to create great experiences for your digital and
connected constituents. With the insights you gain, you can develop relevant
and meaningful strategies. Those strategies can create real return on
investment (ROI) for your nonprofit.
Your connected constituents are closing traditional touch
points and constantly opening new digital and connected avenues in real time. The
expectations of the digital and connected constituent for an experience that is
enjoyable, simple and relevant to their needs is fast locking the doors on the
traditional approaches. It isn’t helpful to focus time and energy on the closed
door. It is helpful to define the experience in the digital and connected world
by understanding that they are two-way channels for learning and engagement.
What we want to learn is how to design experiences that lead
constituents down a path that alter the decisions they make to engage with your
mission. With your new digital and connected constituent, you can see what
paths work best and how engaged or disengaged they are as a result of that
experience.
All i keep hearing is....simplify simplify simplify
ReplyDeleteI have been hearing it for the last two years from many avenues
To show you how bad or not connected i am, i know the Pinterest and Instagram names.
BUT, i have never researched them. Just haven't had the room or them in my head.
Well all i can say is i think i am going to be changing our website in a massive way. My only hesitation to it is all the data we have put out on the internet. If i change our website it will be to simplify it greatly so people who visit it can get everything they want to experience quickly, easily and briefly. I have wanted to and been working towards it now for two years. Our site is much more simple then it was back 3 or 4 years ago.
My fear is if i change or remove to much of the data on the site we will lose what we already have put out there on the internet.
But as i think about it, change is good.
:-))!