Facebook Tests Donate Button, a Mixed Blessing for Charities

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Facebook has launched a donate button for nonprofit pages. That is the good news.

Some nonprofit observers say that while they appreciate Facebook’s move to make it easier for nonprofits to raise money, the donate function can make it tough to develop relationships with donors: Nonprofits don’t get the names or email addresses of people who use the donate button, so it’s impossible to follow up to seek more gifts. Facebook says it won’t provide that information out of concern about the privacy of its members. That is the not so good news.

So nonprofits are now faced with the interesting choice of do I want the money with no way to build a relationship and renew the gift.

Read more: Facebook Tests Donate Button, a Mixed Blessing for Charities - News - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas