Can you make your donors twice as generous?

Are you a big believer in the positive effects of peer pressure? Global Giving has proved this again - in an intriguing experiment focused on recurring giving. Last year, the organization experimented with a number of different calls to action to get donors to upgrade to recurring donations. They tested the messages on all donors who added a project to their giving cart.

More at Katya's Non-Profit Marketing Blog.

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