Should you take a second look at your nonprofit 990 form?

In the digital age, don't forget that all your important information that the IRS has about you is VERY public. With that in mind, you make want to take a second look at your 990 form from a different perspective.

With charity-evaluating websites forming and growing with every day, it’s no wonder so many donors and stakeholders are reviewing the publicly disclosed Form 990. One website has over 6.2 million views in 2012 alone. That being said, the 990 has many opportunities for you to tout the accomplishments of your organization. It all starts with page one and each page has an opportunity for you. Review your return carefully for these chances to make your organization shine.

via 5 Reasons You Should Take a Second Look at Your Form 990…Today | GuideStar Blog.

Here are the five reasons but number one may be the most important.

1. Marketing Opportunities


2. Governance Check


3. IRS Red Flags


4. Appropriate Allocations


5. Does the return make sense? If not, explain it.