How to use Instagram at nonprofits

More than most other businesses, your audience wants to know who you are. They want to see your personality and meet the people behind the doors of your nonprofit. Your biggest strength is the passionate community you already have. Take advantage of it.



Instagram is a fantastic place for you to show your audience who you are and what you do. Take pictures of your staff doing what they do every day. Take pictures of your volunteers working hard for the cause. Go behind the scenes to show your personality and what you stand for.

As a nonprofit, you probably hold more events and fundraisers than other businesses. This is a great opportunity to show your supporters what they can expect from your events. It’s also a simple way to promote your next event.

Taking pictures of your event is great, taking pictures of people at your event is terrific, but taking pictures of volunteers in action is powerful. Have your event attendees take pictures and use a designated hashtag to group all of these images together or use your handle when publishing the image. That’s right…Instagram allows you to use hashtags! If you’re not familiar with hashtags, they’re basically a fancy term for the actual # symbol used in front of a word or phrase on Instagram. Hashtags help categorize photos so that they can be easily found.