What is the value of caring in the customer experience?

This is almost invaluable. And leave it up to Seth Godin to say it. People (and customers) know when we care about them. It can't be replaced.

What if that is what we measured. It is worth thinking about.

Instead of out thinking the competition...

it's worth trying to out love them.

Everyone is working hard on the thinking part, but few of your competitors worry about the art and generosity and caring part.

via Seth's Blog: Instead of outthinking the competition....

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