When your content is highly readable, your audience is able to quickly digest the information you share with them — a worthy goal to have for your website, whether you run a blog, an e-store or your company’s domain.
7 Best Practices for Improving Your Website's Usability
Showing posts with label Search engine optimization. Show all posts
Showing posts with label Search engine optimization. Show all posts
Wednesday, November 20, 2013
Is your nonprofit website content readable?
We all want our content read. That is the objective. Here are some great ideas on how to improve the readability of our nonprofit sites.
Saturday, November 10, 2012
Do you need a multi-channel messaging strategy?
This is a very good blog on how disruptive social media has become for a business focus on the Customer. If you haven’t been convinced yet, this blog is for you. The world has changed. Consumers have changed. We have to change to meet the needs and expectations of our customers. Are you ready?
Social media and smartphones are disrupting the established patterns and practices for B2C interactions. To be successful, businesses have to engage with customers through their preferred channels, whether that be mobile, IM or social networks.
The link between technology and consumers is, however, a two-way street. Take, for example, Facebook notifications (the auto-generated email or text alerts you get when someone posts you on your wall or comments on a photo). These alerts constitute B2C dialogue, though they operate under the guise of a C2C interaction.
The initial attraction of social networks like Facebook and other pioneers in the space was bringing groups of people of shared interest together on the web. Adding a messaging capability to the basic web presence extends the social experience beyond the website. Without notifications, you’d have to go online to Facebook to hangout with your friends. With notifications, your friends — and the Facebook brand — come and check in with you throughout the day via your inbox.
This kind of messaging lets businesses participate in, inform, and add value to the social interaction (wall post/sharing) without ever forcing users back to the site.
Why Businesses Must Adopt a Multi-Channel Messaging Strategy
Related articles
- 6 techniques to improve your SEO social indicators (raventools.com)
- UK Companies Exposed To Social Networking Risk (misco.co.uk)
- Facebook Testing Sound Notifications (blogherald.com)
- Stop Those Annoying Email-based Social Media Notifications With NotifyMeNot (makeuseof.com)
Sunday, November 4, 2012
Social Media Update: 11/4/2012
6 Habits of Highly Successful People Using Social Media for Sales - Social media has revolutionized how companies handle sales responsibilities. The traditional approaches to reaching out to new customers have been upended in many ways as business communication becomes increasingly social, with sales teams and social media managers working together in a unit to drive customer adoption.
This Week in Social Media Law: Do Cyberbullies Have First Amendment Rights? - A regular roundup of interesting issues at the intersection of social media and the law, as written by some of the nation’s leading lawyers. Cyberbullies claim First Amendment rights to freedom of speech (and lose). Company learns that the best defense against CAN-SPAM Act violations is a good contract. California Attorney General raises the bar for company privacy policies (for all of us).
Top 10 Reasons You’re Not Blogging - Addressed to all the naysayers who have not yet put fingers to keyboard and started blogging, here are the author's top 10 reasons why he thinks you "have not yet embraced the manifold benefits of blogging..."
Is Your Content Marketing Keeping Pace with Your Buyers? - If buyer’s abilities to master content are doubling every year, is your ability to inform growing at the same rate? This is profound. Buyers exposed to static content for two years straight are bound to lose interest. Fast.
How to Effectively Listen on the Social Web [Infographic] - An easy two-step guide on monitoring and acting on social media conversations to uncover deeper meaning of social conversations.
3 Ways to Boost Your Brand Without Facebook - Now that we know Facebook is charging brands to reach their own cultivated fans bases, what's a brand to do? If you don't have a budget for Facebook, here are three ways you can boost your brand without it.
Why Most Corporate Culture Programs Fail - Tribes have cultures, organizations don’t — unless they are one tribe. Most organizations have many tribes — you may have a developer tribe, a sales tribe, multiple customer service tribes, a cost conscious tribe, an innovator tribe, a middle management tribe, or a tribe of Belgian-American wine drinkers. Having multiple tribes means that you have multiple cultures.
Link Building Strategies of Yosemite Sam Meet Google’s Disavow Tool - Much like the cartoon counterpart, Yosemite Sam the link builder lacks strategy and instead gallops into the far reaches of the internet in search of links. I picture the Yosemite Sam link building strategy is one with guns drawn, wildly shooting into the air while jumping up and down left to right yelling “Wahoo! LINKS! Gimmie‘dem links!” To Sam, a link is a link and he wants all of them. This was working for him until a penguin walked onto the set...
This Week in Social Media Law: Do Cyberbullies Have First Amendment Rights? - A regular roundup of interesting issues at the intersection of social media and the law, as written by some of the nation’s leading lawyers. Cyberbullies claim First Amendment rights to freedom of speech (and lose). Company learns that the best defense against CAN-SPAM Act violations is a good contract. California Attorney General raises the bar for company privacy policies (for all of us).
Top 10 Reasons You’re Not Blogging - Addressed to all the naysayers who have not yet put fingers to keyboard and started blogging, here are the author's top 10 reasons why he thinks you "have not yet embraced the manifold benefits of blogging..."
Is Your Content Marketing Keeping Pace with Your Buyers? - If buyer’s abilities to master content are doubling every year, is your ability to inform growing at the same rate? This is profound. Buyers exposed to static content for two years straight are bound to lose interest. Fast.
How to Effectively Listen on the Social Web [Infographic] - An easy two-step guide on monitoring and acting on social media conversations to uncover deeper meaning of social conversations.
3 Ways to Boost Your Brand Without Facebook - Now that we know Facebook is charging brands to reach their own cultivated fans bases, what's a brand to do? If you don't have a budget for Facebook, here are three ways you can boost your brand without it.
Why Most Corporate Culture Programs Fail - Tribes have cultures, organizations don’t — unless they are one tribe. Most organizations have many tribes — you may have a developer tribe, a sales tribe, multiple customer service tribes, a cost conscious tribe, an innovator tribe, a middle management tribe, or a tribe of Belgian-American wine drinkers. Having multiple tribes means that you have multiple cultures.
Link Building Strategies of Yosemite Sam Meet Google’s Disavow Tool - Much like the cartoon counterpart, Yosemite Sam the link builder lacks strategy and instead gallops into the far reaches of the internet in search of links. I picture the Yosemite Sam link building strategy is one with guns drawn, wildly shooting into the air while jumping up and down left to right yelling “Wahoo! LINKS! Gimmie‘dem links!” To Sam, a link is a link and he wants all of them. This was working for him until a penguin walked onto the set...
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