Are newspapers losing relevance as a news source?

Last week, mobile ad network Mojiva published the results of a survey regarding news consumption of smartphone and tablet owners in the United States. The results of the survey among 2,000 mobile device owners show that computers and television are the primary news source for most respondents. Meanwhile only one percent of smartphone and tablet owners consider newspapers their primary news source. Now that online sources deliver news 24/7, newspapers appear to have lost relevance as a news medium. To avoid obsolescence, newspaper publishers should embrace their new role and focus on in-depth analysis rather than news delivery.

 

http://www.statista.com/markets/14/topic/113/books-publishing/chart/765/primary-news-sources-of-american-tablet-and-smartphone-owners/

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• Mojiva Tab debuts as tablet-only mobile advertising network (zdnet.com)


• Is your eCommerce mobile? (businesstechnologypartner.wordpress.com)

Can things get worse for the U.S. print media?

Can things get worse for the U.S. print media? Unfortunately, yes. Newspaper ad spending in the United States peaked in 2000 and has since then dropped to a level as low as it hasn’t been in 50 years. Magazines have suffered a similar fate and according to data released by eMarketer last week, the situation could get even worse for print media in the United States.

eMarketer compared selected media’s share of the time Americans spent with media with their share of total ad spend in 2012.

While in the cases of TV, online and radio, the time spent with the medium is roughly proportionate to the share of ad expenditure, newspapers and magazines hold a significantly larger share of total ad spend than they should if ad spend were proportional to the time spent with the medium.

American adults on average only spend 3.1 percent of their media time reading offline newspapers, yet newspapers rake in 11.5 percent of total media ad revenues.  The opposite holds true for mobile: Americans spend 11.7 percent of their media time on mobile devices, yet mobile advertising only accounts for 1.6 percent of total ad spend.

If the numbers at hand are any indication for the future growth of advertising mediums, mobile ad expenditure is about to take off. For newspapers and magazines however, the worst may be yet to come.



http://www.statista.com/topics/979/advertising-in-the-us/chart/682/share-of-media-time-vs-share-of-total-ad-spend/

The Twitter or the hare?

It seems like Twitter, a company once notoriously slow on monetization, has finally figured out a way to convert its growing user base into advertising dollars. Market research firm eMarketer expects Twitter’s advertising revenue to reach $288 million this year, a 107 percent increase over last year. Moreover, eMarketer predicts that the microblogging service could surpass $800 million in ad revenue in 2014.

This chart shows Twitter’s estimated advertising revenue from 2010 to 2014.



http://www.statista.com/markets/21/topic/194/social-media/chart/608/twitter-s-ad-revenue-tipped-to-double-this-year/

Related articles

• Twitter Tops Facebook in Mobile Ad Revenues (pcmag.com)


• The decline of newspaper advertising revenue continues (businesstechnologypartner.wordpress.com)


• Twitter Poised to Best Facebook in 2012 Mobile Ad Revenue (mobilemarketingwatch.com)


• Twitter beats Facebook on mobile ad revenue, says eMarketer (digitaltrends.com)