So, you have a Facebook and Twitter for your nonprofit. Great, so does everyone else.You also post content and updates several times a day. Wonderful, so does everyone else.
The point Artie Patel, VP of Business Development for Attentive.ly is making in this article is that having a social media presence and creating posts for existing followers is today’s baseline. Merely having a presence is not enough if you seriously want to further online advocacy campaigns and raise money for your nonprofit. It takes work and effort to do this, but it pays significant dividends for those organizations that are committed to actually devoting resources and time towards social media.
More here: Are you leveraging the power of your influential followers on social media? | GuideStar Blog.
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