What is the Customer Experience Index? Why should you care?

Is it ok to your investors to ignore money on the table by providing a mediocre customer experience?

Kerry Bodine, Vice President and Principal Analyst at Forrester Research, discusses what Forrester's Customer Experience Index is and what it means for you at Customer Experience Forum 2012 in Los Angeles.

http://www.youtube.com/watch?v=oTlpizEuuHM

Related articles

• How to Build a Connected Brand through a Better Customer Experience (greatfinds.icrossing.com)


• Why some companies succeed without focusing on customers (customerthink.com)


• Who are the UK's 2012 Customer Experience Leaders and What Can We Learn From Them? (customerthink.com)


• Customer Experience and Outside In thinking (and our book about it) (forrester.typepad.com)