As examples of the real value of reputation, intention, capabilities and values, Botsman references the following in her talk:
- Uberhosts at Airbnb
High scorers draw more overnight visitors and make more money
- Super rabbits at TaskRabbit
Popular and efficient part-time workers are more likely to find jobs and command higher rates.
How will the social revolution- a trust revolution – impact your business in the future? What are you doing about it?
[ted id=1572 lang=en]
Related articles
- "The Golden State is pioneering the social media revolution and these laws will protect all..." (shortformblog.com)
- Salesforce.com's Benioff fine-tunes social enterprise, revolution rhetoric (zdnet.com)
- TED: Rachel Botsman: The currency of the new economy is trust - Rachel Botsman (2012) (ted.com)
- Dreamforce 2012 Keynote (slideshare.net)
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